Deal Checker → Guides → Rate Card Builder
Free UGC Rate Card Builder
A rate card is your one-page price list for brands. Pick a pricing style, set your base rate, toggle the line items you sell, add your terms, and the builder prices everything for you. Pick the theme that matches your brand before you download.
New here? The essentials are filled in with typical rates. Just set your base rate and download.
Pricing style
Basics
Included usage window
Renewal structure
Package tiers
Each tier is a bundle of videos at a discount off the summed per-video rate. Edit names, counts, and discounts.
Edit package details in Full control.
Line items
Percentages are relative to your base rate, dollar amounts are flat. Edit any of them, prices recalculate instantly and round to the nearest $5.
More options
Extras brands ask for. Turn on only what you sell, a card that lists everything overwhelms.
Your own lines
Anything the presets miss, exclusivity terms, odd requests, add it here.
Card theme
Terms
Your rate card
YOUR RATE CARD
RATE CARD
All rates USD. Usage is priced separately from production.
Built free with Lowballed?
How to use your rate card
- Send it when a brand asks your rates. A clean card answers the question before a negotiation even starts, and it keeps you from improvising a number in a DM.
- Never bundle usage into the video price. When a brand asks for usage, point to that line item. One flat fee for everything is how creators give away their most valuable asset.
- Put renewals in writing. When a usage window ends, an extension fee (a monthly percentage of base) beats a fresh negotiation, and brands respect it when the price is already on the card.
- Update your base rate as you grow. Better portfolio, stronger niche, proven ad performance: raise the base and every line item scales with it automatically.
Got a brand offer on your desk right now?
Run it through the free checker: verdict, fair price with production and usage priced separately, and a counter email you can copy and send.
Check a deal freeLowballed? Pro will save your rate card and track your usage expiries. Join the Pro waitlist.
FAQ
What is a UGC rate card?
A one-page price list you send brands when they ask your rates: your per-video production price plus separate prices for usage rights, Spark ads, and add-ons, so brands price each thing they are buying instead of negotiating one vague number.
How do I price usage rights on my rate card?
Price usage as a percentage of your base rate, kept separate from production. A common professional structure is about 70% of base for 90 days, 130% for 180 days, 220% for 12 months, and 400% for perpetual, which is $350, $650, $1,100, and $2,000 on a $500 base.
How do usage renewals work on a rate card?
List a renewal line so the price is set before the license lapses. A common structure is a monthly extension percentage of your base rate, such as +10% per month for organic and +25% per month for paid, or a pre-priced extension option like extend to 6 months for +30% of base. Renewals are extension fees, never full price again.
Is this rate card builder free?
Yes. Free, no account and no signup. Set your base rate, pick a pricing style, toggle the line items you want, add your terms, and copy or download your card and send it to brands.